Maytag is breaking its 2015 campaign with a new 30-second ad Monday night, followed by 60-second version to air Tuesday during the Major League Baseball All-Star Game on Fox, featuring the Maytag Man personifying the brand’s new top-loading washer.
For the new spot, the Maytag Man leaves the home for a Marion, Ohio, factory, where he and his fellow CGI-enbabled “big beautiful monuments to dependability” are being assembled by real workers for the unit of Whirlpool Corp.
This kicks off the second year for a campaign from Digitas LBi, Chicago, which won Gold and Silver Effies last month. The ad coincides with Maytag promotions around the All-Star Game in Cincinnati and features workers from Maytag plants in nearby Ohio towns Marion, Findlay and Clyde.
Click here to read more and to view the spot.
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