The Ohio Department of Commerce, Division of Liquor Control reported today that the dollar sales of spirituous liquor reached a record level in 2015, totaling more than $1 billion ($1,018,126,447). This was an increase of 7.34 percent, exceeding last year’s total by $70 million.
“Today’s consumers are seeking quality over quantity and buying more premium priced products than ever before,” said Director Jacqueline T. Williams of the Ohio Department of Commerce. “This practice of ‘trading up’ helped achieve record dollar sales without encouraging increased consumption.”
Retail dollar sales were strong in 2015 totaling $731 million, an increase of eight percent. Wholesale dollar sales (liquor purchased by retail permit holders such as restaurants, bars and clubs) also showed growth totaling $287.1 million, an increase of 5.5 percent.
“The increase in wholesale indicates positive growth and a strong Ohio economy as Ohioans are patronizing restaurants and other entertainment businesses,” Director Williams said.
Dollar sales continued to grow at a higher rate than consumption in 2015. The total volume of spirituous liquor sold through the 466 Contract Liquor Agencies in Ohio was 13 million gallons, an increase of 3.9 percent over the previous year.
The following were the top 10 selling brands of spirituous liquor by gallons sold in Ohio for 2015 (9 of these 10 items are considered premium products or above).
- Jack Daniels Tennessee Whiskey – 379,492 gallons
- Fireball Cinnamon Whiskey – 298,406 gallons
- Crown Royal Canadian Whiskey – 291,609 gallons
- Captain Morgan Spiced Rum – 288,676 gallons
- Bacardi Superior Light Rum – 287,901 gallons
- Smirnoff Vodka – 283,801 gallons
- Absolut Vodka – 272,521 gallons
- Black Velvet Canadian Whiskey – 266,670 gallons
- Tito’s Handmade Vodka – 259,328 gallons
- Kamchatka Vodka – 250,578 gallons
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