Candice gave the following talk at the Women’s Business Council in Marion today. Ok, so she went off script a bit as all great speakers do, but this is the write-up. As always, we’d love to get your feedback, just leave a comment.
Today it’s more important than ever that businesses and organizations have a web presence. Having a website allows your business to be open 24/7 without you actually being there. It allows you to showcase your business to a wider audience, advertise on a limited budget, and so much more. Customers are no longer opening up a phone book to look for a business – they’re using the internet to not only find a name and phone number, but also learn about the exact services and pricing a business offers.
Many businesses, particularly small businesses, find it difficult to find the time and money to put into their online marketing, or they simply just don’t see the value in a website. More and more businesses are turning to social media as their primary web presence and forgoing a simple, basic domain name and website. And while it may seem like a good short-term solution as far as cost and time, it can really be a hindrance to your business.
This is a long one. To read the entire post, click here!
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