For the seventh consecutive year, Marion General Hospital has received awards for its excellence in medical marketing. This year, the hospital received a Gold Award (first place) in the Aster Awards competition, which attracts thousands of entries nationwide. The hospital’s 2010 calendar, “Exploring Wellness,” earned an Aster Gold Award as well as an Award of Merit in the 27th annual Healthcare Advertising Awards competition.
The annual hospital calendar, which has earned a number of Aster Awards throughout the years, this year features monthly illustrations of the many different services that Marion General Hospital provides as well as a host of wellness tips. For example, Marion General’s Heart Services was the subject for February while our mother/baby unit, the Center for New Beginnings, was highlighted in January. Upcoming months provide information on the importance of medication reconciliation, dangers of tobacco use, and the benefits of regular exercise, and are among the many topics represented in the 13-month calendar.
Entries in the marketing competitions are placed in categories according to the size of their organization, thus allowing healthcare organizations and advertising agencies to compete against similarly sized competitors from across the nation.
Once again, sharing in the success with Marion General are three agencies that contributed to the overall design and creation of this piece. They are Karen Ruth Media Consultants, Grant McAllister of designNET, both of Marion, and David Groff Illustration of Delaware.
According to Phyllis S. Butterworth, Marion General’s director of public relations and marketing, continued recognition of the hospital’s marketing efforts is always rewarding, especially for marketing with an educational message about the benefits of wellness and a healthy lifestyle.
“This year’s calendar used colorful and whimsical illustration to relay an important message about wellness,” said Butterworth. “Public response to our annual calendar was more popular than ever, making it one of the best vehicles we have to explore the benefits of preventative healthcare and the quality of care available at Marion General. So, when national marketing and communications experts also single us out for recognition, it is especially rewarding!”
The Aster Awards is a national program sponsored by Creative Images, Inc., the publishers of Marketing Healthcare Today magazine. The Healthcare Advertising Awards are sponsored by the Healthcare Marketing Report, a national monthly newspaper of healthcare marketing.
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